Delta Airlines announced a plan to spend more than $6 billion on the rebranding of its fleet and the re-branding efforts of its global management team.
The airline, which operates in a number of markets including Dubai, is planning to spend up to $1.5 billion on rebrand, marketing and marketing, branding and new branding to help it compete with the global airlines it is trying to catch up to.
Delta Airlines has already spent millions on re-engaging with its loyal customers in the past, but it is also investing heavily to try to get ahead of its rivals in the air travel market.
Delta is planning a “significant investment” in its global airline management team, said spokesman Mike Gatto in a statement.
“We are proud of the work we have done and look forward to continuing to lead this journey, which is in many ways unprecedented for the Delta brand,” he added.
Delta’s global airline manager, who will oversee the rework of Delta’s fleet, will also work closely with the airline’s global operations, which are the global airline company’s core operations, Gatto said.
“The goal is to align the Delta team to the needs of the airline, to deliver the best possible performance for our customers, partners and investors,” he said.
Delta will also use the rebranded Delta to provide new services to customers and partners, including:Dates of departure, destination, destination country, arrival and departure times, cabin capacity, cabin airfares and other information, according to the airline.
Delta has been a frequent critic of the global travel industry and its role in it.
The company has faced criticism over its record on safety.
Last year, the US Federal Aviation Administration issued a safety warning about Delta’s flying in the Caribbean, a region where there are many reports of human-caused disasters.
Delta has also been accused of allowing its aircraft to be used in countries where people are suffering from Ebola.
Delta also said it would re-establish a “code of conduct” to govern its operations in the region.